I agree Google isn't out to be fair to anyone person more than another. But they are trying to increase the readers experience. It is so frustrating going onto a site and having to wait 2 min for information to download because the site is badly designed or structured, full of flashing objects and adverts and things I just don't care about. All I want is information. But then again - fast loading sites can be rubbish too - better to stick to quality content.