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Thread: Company Blogging: Whose Voice Is It?

  1. #1
    Join Date
    Jun 2009
    Posts
    3

    Company Blogging: Whose Voice Is It?

    Hi all,


    We bloggers talk a lot about finding our voice, that mystical quality that is uniquely us and yet somehow resonates with a wider audience. What happens, though, when your blog gets written by a group of authors? How does a company or community blog find its voice and not just devolve into a schizophrenic mess?

    I’d like to tell you that there's some secret recipe, but honestly, I think that the most successful companies recognize that they can’t completely control their creation – they have to let it grow and evolve naturally. Intuitively, they somehow recognize the following three realities of collective blogging:

    1. Voices Naturally Emerge
    2. Voices Create A Chorus
    3. Voices Eventually Change

    Andy
    Last edited by bloghub; 07-24-2009 at 03:40 AM.

  2. #2
    Join Date
    Aug 2009
    Posts
    13
    Though voices naturally emerge they certainly need some control and direction.
    Google is struggling with too many innovations and streamlining them to a revenue channel...wat say?
    Life is Rocking anytime...
    Priya

  3. #3
    Join Date
    Apr 2004
    Posts
    255
    Imagine a govt lose their election because of online blog..

    How powerful is that?


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