When you run a business or sell a product, it is unequivocally paramount that the quality of what you're selling is top-notch. But that's only half the battle. Without an online presence, your product becomes that beautiful girl on the beach who can't be reached again and is eventually forgotten about, no matter how tempting she once was. You can run the most captivating, useful, ingenious business, but if there's no way to find it, it will eventually be substituted with something else. Had the girl on the beach only had a phone number, you might have entered into a lifelong relationship with her. By the same token, if your business has a web presence, you create the potential to have customers for life.