Here are some tips to keep in mind to building a successful landing page that converts visits into business:

1. Objective
2. Respond to the ‘Search query’
3. Do not overwhelm
4. Above the fold
5. Show them what to do
6. Credibility
7. Do not ask a lot
8. Directional Cues
9. Test

You can read more here: acodez.in/tips-on-creating-landing-page/