A web site conveys specific messages and is built to reach few goals. Many of them are built to attract users and bring them to business especially e-commerce. Their main target is to attract a large population and make them purchase their products.
Recently, a new phenomenon in human factors came into existence which is called Neuro Web design. It’s a method that borrows from various fields and deals with research on motivation, decision making, and neuroscience.

Read more here: goo[dot]gl/jOZpmb