Most of us will be aware by now of Google's recent announcement that they are now using site load times as a ranking factor. Has this caused you concern..? Are you being constantly told by Google that your site is slower than x% of all other sites..?

We all struggle & do everything we can do to speed up our page load times, but still it is not enough, we still rate as not much faster than your average snail ! Well I wonder how many of you realise that one of the biggest factors in slowing down your pages, is Google's own code ! For every Adsense advert you can lose as much as .5 seconds, Custom search .5 seconds & Google Analytics anything from .5 to 1 second

Does this strike anyone as just a little hypercritical & also very unfair, because the only people that this doesn't affect are those that can afford a dedicated server !