Graphic designers help communicate ideas visually when words alone don't tell the whole story. Many times, a small pie chart can convey more information than a 300-word article, and it's a graphic designer's job to know how to present that information so it's useful to the consumer. Graphic designers are highly skilled in design theory, from the use of color to the nuances of various fonts, and they use that knowledge to help sell products or convey information.
Graphic designers develop the overall layout and production design of magazines, newspapers, journals, corporate reports, and other publications. They also produce promotional displays, packaging, and marketing brochures for products and services, design distinctive logos for products and businesses, and develop signs and signage systems—called environmental graphics—for business and government. An increasing number of graphic designers also develop material for Internet Web pages, interactive media, and multimedia projects. Graphic designers also may produce the credits that appear before and after television programs and movies.

Employment is expected grow about as fast as average. Keen competition for jobs is expected; individuals with Web site design and animation experience will have the best opportunities. Employment of graphic designers is expected to grow 13 percent, as fast as the average for all occupations from 2010 to 2018, as demand for graphic design continues to increase from advertisers and computer design firms.
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