Company Blogging: Whose Voice Is It?

Hi all,


We bloggers talk a lot about finding our voice, that mystical quality that is uniquely us and yet somehow resonates with a wider audience. What happens, though, when your blog gets written by a group of authors? How does a company or community blog find its voice and not just devolve into a schizophrenic mess?

I’d like to tell you that there's some secret recipe, but honestly, I think that the most successful companies recognize that they can’t completely control their creation – they have to let it grow and evolve naturally. Intuitively, they somehow recognize the following three realities of collective blogging:

1. Voices Naturally Emerge
2. Voices Create A Chorus
3. Voices Eventually Change

Andy

Though voices naturally emerge they certainly need some control and direction.
Google is struggling with too many innovations and streamlining them to a revenue channel...wat say?

Imagine a govt lose their election because of online blog..

How powerful is that?

:D